Books Case Studies Design Production Self-Publishing Writing

Book Design Case Study: Get Off Your Arse by Brad Burton

The first ever book I designed, and typeset, was a self-help business book, provocatively titled Get Off Your Arse. For its author, business networking entrepreneur Brad Burton, it was his first foray into writing and self-publishing. There was a lot riding on the book’s success, and it was a challenge for everyone involved. The project was about much more than Brad becoming a published author—there was a sound marketing plan behind it. A canny guerrilla…

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Books Writing

Should You Write a Book and, If So, Why?

Many, many people must at sometime think “One day I’ll write a book about that”. It has certainly occurred to me, and although I have a subject in mind I’ve yet to make the time! If you want to write a book, it’s important to be clear from the start what your reasons might be. Vanity might be one of your reasons—a desire to be famous, for example. A more noble intention might be to…

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