Books Case Studies Design Production Self-Publishing Writing

Book Design Case Study: Get Off Your Arse by Brad Burton

The first ever book I designed, and typeset, was a self-help business book, provocatively titled Get Off Your Arse. For its author, business networking entrepreneur Brad Burton, it was his first foray into writing and self-publishing. There was a lot riding on the book’s success, and it was a challenge for everyone involved. The project was about much more than Brad becoming a published author—there was a sound marketing plan behind it. A canny guerrilla…

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Books Production Self-Publishing

Book Production—the Technical Part of Your Book Project

So, you’ve battled through the writing of your book, and got a finished manuscript that you’re ready to publish. You’ve done the design work needed to get your writing presented in the most attractive and professional way. The next stage is the technical process—the ‘dark art’, if you like—of book production. You need to overcome technical hurdles in any production process to get a successful finished product. It’s the same with book production. Whether your…

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