Books Case Studies Design Production Self-Publishing Writing

Book Design Case Study: Get Off Your Arse by Brad Burton

The first ever book I designed, and typeset, was a self-help business book, provocatively titled Get Off Your Arse. For its author, business networking entrepreneur Brad Burton, it was his first foray into writing and self-publishing. There was a lot riding on the book’s success, and it was a challenge for everyone involved. The project was about much more than Brad becoming a published author—there was a sound marketing plan behind it. A canny guerrilla…

Continue reading

Books Production Self-Publishing

Book Production—the Technical Part of Your Book Project

So, you’ve battled through the writing of your book, and got a finished manuscript that you’re ready to publish. You’ve done the design work needed to get your writing presented in the most attractive and professional way. The next stage is the technical process—the ‘dark art’, if you like—of book production. You need to overcome technical hurdles in any production process to get a successful finished product. It’s the same with book production. Whether your…

Continue reading

Books Design Self-Publishing

How a Professional Book Designer Can Make All the Difference

Design is a subjective thing, and book design is no different. Yes, there are many good solutions to any given brief, but some things will be essential to the success of your book. A professional book designer can help you achieve those. Legibility, and ease of reading, will give the reader a good experience when they have bought your book. Not only that, the chances of a potential reader buying it, in the first place,…

Continue reading

Books Self-Publishing

Is Self-Publishing Right for You and Your Book?

Not every writer can get on a publisher’s roster or, indeed, wants to. Those who don’t want to, or can’t, at least now have the option of publishing their work themselves. It’s important to bear in mind, though, that self-publishing is not a panacea and it’s not romantic. Like self-employment, you are solely responsible for everything, and much of that is probably outside your current skill-set. That doesn’t mean you are alone—there is plenty of…

Continue reading