Books Case Studies Design Production Self-Publishing Writing

Book Design Case Study: Get Off Your Arse by Brad Burton

The first ever book I designed, and typeset, was a self-help business book, provocatively titled Get Off Your Arse. For its author, business networking entrepreneur Brad Burton, it was his first foray into writing and self-publishing. There was a lot riding on the book’s success, and it was a challenge for everyone involved. The project was about much more than Brad becoming a published author—there was a sound marketing plan behind it. A canny guerrilla…

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