Time, and the Benefits of Doing ‘Nothing’

Like most graphic designers, I earn a living by selling my time. The time I spend, or anticipate spending, actually working on a project—what I call ‘studio time’—dictates how much I charge. Well, that’s the theory, anyway. Time is an important component in the development of an effective design. We’ve all come across products, and designs, that might have benefitted from more time having been spent on their development. There’s the bug-ridden software, for example;…

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